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Strayk is a client-server system created to:
change the wallpaper automatically every day
send any kind of information to your customers' computers
(logos, messages, surveys, contests, links, etc.)
besides, the wallpapers are not a one-day fly, but are saved on the user's hard disk and reproposed as slideshow in a screensaver.
Strayk is a program that with a simple download, allows you to display a different image every day on the computer-desktops of your customers.
The Company
Will only need to link the Strayk software from its own web site.
(this is the approach we advise)
The user/client
With a simple click from your web site installs the Strayk software.
No other information is needed. The software runs on the background and receives the content (wallpaper) automatically when the computer is turned on or at the beginning of a new day.
The Strayk server
Is loaded with pictures given by you.
When the client-software requests an image, our servers send:
the daily image
an optional logo to be placed on the image
optional messages that may appear briefly as non-invasive "bubbles" in the lower right corner of the screen (in a Microsoft Windows system), or in the upper right corner (in an Apple system).
a possible technical data sheet about the image
2 possible external links
Furthermore, Strayk produces statistical data about users/software interactions.
How a user may learn about Strayk
Adopting Strayk, to fully exploit the system, it becomes very important to spread the program as much as possible with all the possible means that the company has at its own disposal.
on the company's web site with different types of communication and with a clear link to the Strayk software
advertising on magazines, television, internet, ...
How can you convince a customer to install and keep STRAYK?
with high quality images
with images that have a significant content
introducing contests and interesting informations
stimulating users' partecipation (social network, send your wallpaper, vote your favourite pictures, etc...)
avoiding being intrusive and being respectful about users' expectations (daily emotion of a picture)
Data and tests demonstrate that the "stickiness" of the clients remains very high over time.
Obviously, the better the content given by you, the better the results with STRAYK!
Advice
We are at your disposal for evaluating the appropriate solutions for your company, tailoring at its best the vast potential of Strayk with your needs and your communication strategies.
Our customers
Are public and/or private companies or organizations that in these years have been able to increase their success thank to a new and intelligent approach at the "internet platform".
STRAYK is a communication medium with great potential, a way to create a strong link between a company brand and the emotional state given by an image.
STRAYK has already been used to inform, to educate, to advertise.
STRAYK is the only computer program that allows you to reach every day with absolute certainty your customers' homes!!!!!
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